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‘2026 Shanghai Summer’ highlights immersive riverside experiences

By He Qi | chinadaily.com.cn | Updated: 2026-07-09 14:54

A series of events is being rolled out across Xuhui district in Shanghai to create immersive riverside nighttime consumption experiences. [Photo provided to China Daily]

A series of high-profile events is enhancing immersive riverside nighttime consumption experiences across Xuhui district, following the launch ceremony of the 2026 Shanghai Summer campaign held on July 3 at the Shanghai West Bund ICEC.

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