Located on Nanjing Road in Shanghai, a theme store for ongoing Americas exhibition "On the Top of the World Tree" has gone viral thanks to the exhibition's popularity.
It features a wide range of exclusively licensed cultural and creative products from the exhibition, along with immersive VR experiences, limited-edition co-branded merchandise and specialty food souvenirs, drawing more and more locals and tourists to stop by and shop. Sha Tianbing, deputy general manager of Shanghai Sanlian Group, said that the number of visitors has increased tenfold.
